Even though there are many digitized modern methods of advertising , the traditional method of advertising in newspaper is the best approach to promote your business. It’s even an effective method for small business owners to expand their reach to the local audience. Newspaper advertising is also the most cost effective method of advertising when compared to other advertising methods like TV commercial.
There are a many types of newspaper ad sizes. Selecting an ad type and ad size entirely depends on your business type and the budget you want to spend on advertising.
Suppose if you own a small business then it is better to advertise in local newspaper and it costs you less.
Types Of Newspaper Ads
Basically there are mainly three types of newspaper ads available for the companies and business owners to promote their business through advertising.The three types of newspaper ads are:
Classified Text Ads
Classified text ads are published as a simple running text, grouped under a specific heading categorizing the product or service offered, generally a column wide placed in a classified section of the newspaper. The rates of classified ads are charged on the basis of the number of lines, characters or words used.
Based on the business type and budget the companies can choose any type of ad for advertising. Some organizations prefer to choose all the three whereas some organizations target only one particular type of newspaper ad.
Classified text ads are again grouped into different categories based on the type of the goods or service offered. The various types of categories of classified ads include Matrimonial Classified Ads, Business Classified Ads, Astrology Classified Ads, Name Change Classified Ads, Marriage Bureau Classified Ads, Travel Classified Ads, Personal Announcement Classified Ads, Public Notice Classified Ads, Tenders Classified Ads, Vehicles Classified Ads, Recruitment Classified Ads, Education Classified Ads, Computers Classified Ads, Services Classified Ads, Health & Fitness Classified Ads, Property For Sale Classified Ads, Property For Rent Classified Ads, Remembrance Classified Ads and various Other Categories. You can select one or more categories based on products or services you are offering and book newspaper classified ads based on your requirement.
Classified Display Ads
The classified display ad is a small display advertisement that are published in the “Classifieds” section of a localized newspaper. These ads can be found in both color and black & white and can also contain header, footer, body, border color and even graphic images. These ads also include customized fonts and size. Classified Display Ads are available both in single column and multi columns and the rates are calculated on the basis of per sq.cm.
The newspaper classified display ads are most cost effective when compared to editorial or larger display ads and are mostly posted by common individuals who wish to sell their single items.
Display Ads
Newspaper display ad is the newspaper advertisement which shows up alongside regular editorial content. These are designed with high resolution colored and black & white formats which results in greater visibility for the majority of people and can give high response.
These display ads can occupy multiple columns and can mostly cover full page, half page or quarter page. These ads are mostly preferred by the companies and business owners for promoting their goods and services and are usually for larger budget clients. Sometimes, full page display ads consists of order forms, which are considered direct response ads.
Display ads play an important role in helping with the cost of the published newspaper for the most popular newspapers. Display ads appear in all sections of a newspaper except the editorial page, obituary page, and classified section.
The advertising cost of the display ad depends on the space occupied by the ad, the larger the space occupied, the higher the expense. Know More about How Display Ad Size Is Calculated?
Types Of Ad Sizes
Among the above three types of newspaper advertisements, display ad sizes are the ones that matter the most to advertisers of big organizations, since classified display ads have a few limitations in terms of ad sizes.
Therefore big organization owners mostly prefer the display ad sizes, while small organizations prefer classified adverts which are mostly known by the number of words and lines used in them.
So let’s know the different ad sizes and how standard ad size is calculated in which display ad are published. There are many types of newspaper ad sizes, but mainly focus on the most popular ad sizes.
Classified Text Ad Size
Classified text ads are the small ads that are published in running text format with three or four lines. The minimum size of classified text ad is 25 characters and the standard size classified text ad may contain three or four lines. They are charged based on the number of lines published. The standard size of classified text ads may also differs from publication to publication.
Classified Display Ad Sizes
Classified display ads are available in two different sizes i.e. you can publish classified display ads in single column or double column.
- Single Column Classified Display Ad Size ( 3 x 5 cms)
The standard size of the single column classified display ad is 1.18” * 1.96” (3 x 5 sq.cms). These ads are charged on the basis of sq.cms. You can add text alongside company logos, images, etc. In classified display ad, you can design your own ad as per your requirement by customizing the fonts styles and sizes.
2. Multi Column Classified Display Ad Size
The standard size of the multi column classified display ad is can’t be exactly defined as it varies from publication to publication. These ads are charged on the basis of sq.cms. You can add text alongside company logos, images, etc. In classified display ad, you can design your own ad as per your requirement by customizing the fonts styles and sizes.
Display Ad Sizes
Newspaper display ads are the high impact ads and can grab the attention of all the newspaper readers as they eye-catchy due to their size and also designed with high impact graphic images, titles, captions, complete contact details, etc. So the display are costlier when compared to other ads like classified display ads and classified text ads. These ads are best for promoting business, creating brand awareness, promoting retail chains and many more.
These is no fixed size for these display ads except that minimum ad size should be 4cm x 4 cm. These ads can be color or in black & white. These ads can also occupy the full page of the newspaper. Though there is no fixed limitation on its ad size, the most common display ad size that the companies prefer are
- Quarter Page Display Ad Size (5.35″ x 10″)
The quarter page display ad occupies the 1/4th of the page of a newspaper. The standard size of the quarter page display ad occupies approximately a width of about 14cms and a length of 26 cms. The quarter page ad occupies an entire corner of a newspaper page. This ad is most commonly used by the advertisers as it cost less expensive compared to other display ads like half page ads and full page ads. These ads can get high response if planned well as it occupies the whole corner of the page.
- Half Page Display Ad Size (Horizontal 33 x 26 cms)
The half page display ad occupies the 1/2 of the newspaper page. The standard size of the half page display ad occupies the complete width of about 33 cms and a length of 26 cms. The half page ad occupies half of the newspaper page. This ad is most commonly used by the advertisers who runs big organizations, business owners, retailers and FMCG (Fast Moving Consumer Goods) industries. It cost less expensive compared to full page display ads. These ads can create high impact and greater visibility as it occupies half of the newspaper page.
- Half Page Display Ad Size (Vertical 16.5 x 52 cms)
The half page display ad occupies the 1/2 of the newspaper page. The standard size of the half page display ad occupies the width of about 16.5 cms and complete length of 52 cms. The half page ad occupies half of the newspaper page. This ad is most commonly used by the advertisers who runs big organizations, business owners, retailers and FMCG (Fast Moving Consumer Goods) industries. It cost less expensive compared to full page display ads. These ads can create high impact and greater visibility as it occupies half of the newspaper page.
- Full Page Display Ad Size
The full page display ad occupies the entire page of the newspaper and no other content will be other than ad. The full page display ad occupies the entire width of about 33 cms and complete length of 52 cms. These ads are most commonly preferred by larger business establishments with higher advertising budgets as the full page display ad is very expensive compared to all other ads. But the visibility and reach of the full page display ad is incredibly high.
Other Ad Sizes
The other most commonly used ad sizes (Width x length) other than above mentioned are:
4 cm x 5 cm
8 cm x 4 cm
8 cm x 5 cm
8 cm x 6 cm
8 cm x 12 cm
12 cm x 20 cm
16 cm by 20 cm
How Standard Ad Size Is Calculated?
Each page of the newspaper is designed in a column format. Usually a standard page is designed with six columns and some pages are designed with different number of columns.The size of the column differ from paper to paper. The standard unit for advertising space is the “column inch”. The size of the ad can be calculated by multiplying the number of columns the ads takes up across the page with the length of the page that the column takes up in inches from top to bottom.
For example, if your ad occupies 4 columns across and 6 inches down, then the size of the ad will be 24 column inches (4 multiplied by 6).
This is how the ad size is calculated and and charged based on the ad size.
Note: There might be slight variations in the ad sizes as different publication has different policies. Advertising costs also differ from publication to publication.
You can now book newspaper ads online through book4ad, a leading newspaper advertising agency in India. Book4ad is an online newspaper ad booking system which provides an user-friendly platform for the users to book newspaper ads online at low rates with 3 simple steps:
- Select your ad type & category (for classified ads)
- Schedule your ad
- Pay via various secured online payment methods.
Book4ad has incorporated all leading Newspapers in an online advertising system, so that you can book ads online for any or all newspapers throughout India instantly with low cost.