An effective job ad is not just a job description. It is a carefully crafted message with the aim of attracting the best qualified candidates for your job. As with the construction of any advertisement, you should begin writing your job description with your target candidate firmly in mind. Writing a job ad is just like writing any advertisement. You need to know your target audience, address them in the language they understand and offer them what they want.
1. First impression is the best impression:
As said first impression is the best impression. The key to good advertising is grabbing the attention of the right people. If you are seeking a high caliber, hard-working and knowledgeable candidate then your job post needs to be more than just one more on a job board.
The more energy and careful thought you put into writing your job advertisement, the better chance you have of attracting the high-achieving candidate your vacancy requires.
2. What does the candidate want to know:
Your job advertisement should engage your candidate and lead them to contact you about the role in order to achieve this result you must identify what information is necessary to include. The structure of a job advertisement can differ according to industry, but generally your key facts should be presented as follows:
- Line 1: Overview of the position
- Line 2: What differentiates this position from other roles of its sort in the same sector?
- Line 3: What experience, knowledge, skills and qualifications are required?
3. Make it interesting with visuals:
Dependent on the industry you are recruiting for and who your candidate is, it may be appropriate and beneficial to include interesting visuals within your advertisement. This is particularly relevant to those within the creative industry and media – to whom a job advertisement with an eye-catching layout with visuals can make all the difference.
4. Search friendly content:
Job advertisement should be easily found by the relevant candidates.You can increase the search ability of your job advertisement through the inclusion of keywords relating to the job type, the rank of the role and the organisation in clear sentences within your advertisement. However, it is vital that you do not overuse keywords as this will appear unnatural to the search engines and may decrease your ability to rank well for those keywords, thus having detrimental effect to your achieving your goal.
Finding a candidate with skills, qualifications and personality to fit the exact specifications of a job brief can be exceedingly difficult. By following our tips to writing an effective job advertisement we hope that they find you.
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