{"id":1516,"date":"2018-06-12T14:57:50","date_gmt":"2018-06-12T09:27:50","guid":{"rendered":"http:\/\/book4ad.com\/blog\/?p=1516"},"modified":"2026-08-27T10:03:51","modified_gmt":"2026-08-27T04:33:51","slug":"various-types-of-newspaper-ad-sizes","status":"publish","type":"post","link":"https:\/\/book4ad.com\/blog\/various-types-of-newspaper-ad-sizes\/","title":{"rendered":"Newspaper Ad Sizes in India: Classified, Display &amp; Standard Sizes Explained"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Choosing a newspaper ad size looks simple until you actually start planning the advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Should you choose a <strong>classified text ad, a small classified display, quarter page, half page or full page?<\/strong> And when a newspaper quotes a rate per square centimetre, how do you calculate the space you are buying?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing to understand is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>There is no single universal newspaper ad size that applies to every publication in India.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Page dimensions, column widths, minimum accepted sizes and fixed advertising formats can vary between newspapers. For example, current Times of India specifications list a full page at <strong>329 \u00d7 525 mm<\/strong>, a quarter page at <strong>160 \u00d7 250 mm<\/strong>, and a horizontal half page at <strong>329 \u00d7 250 mm<\/strong>. (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So use standard sizes to <strong>plan your advertisement<\/strong>, but always confirm the final dimensions for the selected newspaper and edition before preparing production artwork.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Newspaper Ad Sizes \u2014 Quick Guide<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ad Format<\/th><th>How Size Is Usually Determined<\/th><th>Common Use<\/th><\/tr><\/thead><tbody><tr><td><strong>Classified Text<\/strong><\/td><td>Lines, words or characters depending on publication<\/td><td>Matrimonial, property, recruitment, announcements<\/td><\/tr><tr><td><strong>Classified Display<\/strong><\/td><td>Fixed column width \u00d7 height<\/td><td>Property, recruitment, matrimonial, notices<\/td><\/tr><tr><td><strong>Display Ad<\/strong><\/td><td>Width \u00d7 height \/ sq cm or fixed format<\/td><td>Retail, education, real estate, branding<\/td><\/tr><tr><td><strong>Quarter Page<\/strong><\/td><td>Publication-specific fixed\/approximate format<\/td><td>Product, retail, property, education campaigns<\/td><\/tr><tr><td><strong>Half Page<\/strong><\/td><td>Horizontal or vertical format<\/td><td>High-visibility campaigns<\/td><\/tr><tr><td><strong>Full Page<\/strong><\/td><td>Publication&#8217;s full printable advertising area<\/td><td>Launches, major announcements, brand campaigns<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The important difference is that a <strong>classified text ad is not planned like a display advertisement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s understand each format separately.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Classified Text Ad Size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A classified text advertisement is the smallest and simplest newspaper advertising format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You commonly see these under categories such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Matrimonial<\/li>\n\n\n\n<li>Property<\/li>\n\n\n\n<li>Recruitment<\/li>\n\n\n\n<li>Name Change<\/li>\n\n\n\n<li>Lost &amp; Found<\/li>\n\n\n\n<li>Public Notice<\/li>\n\n\n\n<li>Services<\/li>\n\n\n\n<li>Personal Announcements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike display advertising, classified text ads usually don&#8217;t begin with a physical size such as <strong>8 cm \u00d7 5 cm<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The publication may instead charge according to its own <strong>line, word, character or package rules<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, The Times of India currently states that its classified text advertisements are charged for a <strong>minimum five lines<\/strong>, with additional charges for extra lines. Remembrance advertisements have a different minimum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is a <strong>Times of India rule<\/strong>, not a rule that should automatically be applied to every Indian newspaper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Book4Ad Tip<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before shortening your advertisement simply to reduce its size, check how the selected publication actually calculates the charge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Removing an important location, qualification, property detail or contact instruction just to save one line can make the advertisement less useful.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Classified Display Ad Sizes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>classified display ad<\/strong> sits between a text classified and a larger display advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It allows greater visual flexibility, including elements such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>headline + different type sizes + border + logo + structured information + visual hierarchy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These ads are commonly used for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruitment<\/li>\n\n\n\n<li>Property<\/li>\n\n\n\n<li>Matrimonial<\/li>\n\n\n\n<li>Education<\/li>\n\n\n\n<li>Public notices<\/li>\n\n\n\n<li>Remembrance<\/li>\n\n\n\n<li>Business announcements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Classified display sizes generally depend on the newspaper&#8217;s column structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A real publication example<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Times of India currently specifies:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Single-column classified display:<\/strong><br>3 cm width \u00d7 minimum 5 cm height<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multi-column classified display:<\/strong><br>standard widths of 6.34 cm, 9.66 cm or 12.98 cm \u00d7 minimum 5 cm height. (<a href=\"https:\/\/book4ad.com\/publication\/the-times-of-india\" data-type=\"link\" data-id=\"https:\/\/book4ad.com\/publication\/the-times-of-india\" target=\"_blank\" rel=\"noreferrer noopener\">Times of India Ads<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, these dimensions illustrate <strong>how one publication structures classified display advertising<\/strong>. Other newspapers can have different column widths and minimum sizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why does this matter?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose you design a beautiful advertisement at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 cm \u00d7 5 cm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">and later discover that your selected newspaper accepts a particular classified-display product only in its predefined column widths.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The artwork may need to be resized or redesigned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the better workflow is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose publication \u2192 choose edition\/category \u2192 confirm permitted size \u2192 then prepare final artwork.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the other way around.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Display Newspaper Ad Sizes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Display advertisements offer much greater freedom in layout and visual communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>photographs<\/li>\n\n\n\n<li>illustrations<\/li>\n\n\n\n<li>branding<\/li>\n\n\n\n<li>logos<\/li>\n\n\n\n<li>multiple headlines<\/li>\n\n\n\n<li>product information<\/li>\n\n\n\n<li>offers<\/li>\n\n\n\n<li>addresses<\/li>\n\n\n\n<li>QR codes where appropriate<\/li>\n\n\n\n<li>detailed calls to action<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Display advertising can range from relatively small custom-sized advertisements to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quarter Page \u2192 Half Page \u2192 Full Page \u2192 premium\/innovative formats.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the publication, display advertising may be sold using <strong>square-centimetre rates, column-based dimensions or fixed advertising formats<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Quarter-Page Newspaper Ad Size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A quarter-page advertisement occupies approximately one-quarter of the available newspaper page advertising area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <strong>\u201cquarter page\u201d does not guarantee one universal dimension across every newspaper.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a useful real-world reference, current Times of India specifications list its quarter-page format as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>160 mm \u00d7 250 mm<\/strong><br>or approximately<br><strong>16 cm \u00d7 25 cm.<\/strong> (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other newspapers may use different page dimensions or specifications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When does a quarter page make sense?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A quarter page provides enough space for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a strong headline<\/li>\n\n\n\n<li>one dominant image<\/li>\n\n\n\n<li>product\/project information<\/li>\n\n\n\n<li>important benefits<\/li>\n\n\n\n<li>branding<\/li>\n\n\n\n<li>contact details<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">without requiring the investment of a half or full page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can therefore be useful for campaigns such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>real estate, education, retail, healthcare, events and local brand advertising.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don&#8217;t choose quarter page merely because it sounds impressive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose it when the <strong>message actually needs that amount of space and visibility<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Half-Page Newspaper Ad Size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Half-page advertisements generally appear in one of two orientations:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Horizontal Half Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A wide advertisement spanning much of the newspaper page width.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a current TOI reference:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>329 mm \u00d7 250 mm<\/strong><br>or approximately<br><strong>32.9 cm \u00d7 25 cm.<\/strong> (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vertical Half Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A tall format occupying approximately half the page in a vertical orientation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exact accepted dimensions must be confirmed with the selected newspaper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Horizontal or vertical \u2014 which is better?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Neither is automatically better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A horizontal format can work well when the communication needs:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>wide imagery + multiple products + landscape property visuals + broad visual hierarchy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vertical format can work better for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>portrait imagery + structured information + tall product photography + sequential storytelling.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The creative idea should influence the orientation\u2014not simply habit.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. Full-Page Newspaper Ad Size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A full-page advertisement uses the publication&#8217;s full available advertising area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, current Times of India specifications list:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>329 mm \u00d7 525 mm<\/strong><br>or approximately<br><strong>32.9 cm \u00d7 52.5 cm.<\/strong> (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not assume those exact dimensions apply to another newspaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A full page provides maximum creative space, but it also creates a bigger creative responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A full page filled with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>too much text + too many photographs + multiple competing headlines + several CTAs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">can still perform poorly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More space should create <strong>better communication<\/strong>, not simply more content.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Is There a Standard Newspaper Ad Size in India?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not one universal size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different newspapers may use different:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>page dimensions<\/li>\n\n\n\n<li>printable areas<\/li>\n\n\n\n<li>number of columns<\/li>\n\n\n\n<li>column widths<\/li>\n\n\n\n<li>gutters<\/li>\n\n\n\n<li>classified-display rules<\/li>\n\n\n\n<li>fixed-size products<\/li>\n\n\n\n<li>premium-position specifications<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is also why apparently authoritative websites can show slightly different dimensions for what they call a quarter page or full page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The correct specification is ultimately the one accepted by the <strong>publication\/product being booked<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Practical rule<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use common newspaper sizes for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>planning \u2192 budgeting \u2192 concept development.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use publication-confirmed dimensions for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>final artwork \u2192 production \u2192 submission.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. How Is Newspaper Ad Size Calculated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where newspaper advertising becomes much easier once you understand the basic calculation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many display products:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ad Area = Width \u00d7 Height<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose your advertisement is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 cm wide \u00d7 5 cm high<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 \u00d7 5 = 40 square centimetres<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the advertisement occupies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>40 sq cm<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If the applicable advertising rate were \u20b9X per sq cm, the basic space calculation would be:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>40 sq cm \u00d7 \u20b9X<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">However, that does <strong>not necessarily equal the final payable amount<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the newspaper and booking, the final amount may also be affected by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>colour<\/li>\n\n\n\n<li>page position<\/li>\n\n\n\n<li>edition<\/li>\n\n\n\n<li>category<\/li>\n\n\n\n<li>premium placement<\/li>\n\n\n\n<li>package\/combo<\/li>\n\n\n\n<li>taxes<\/li>\n\n\n\n<li>applicable scheme or commercial terms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, don&#8217;t calculate the final booking price from dimensions alone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9. What Does \u201cPer Sq Cm\u201d Mean in Newspaper Advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sq cm<\/strong> means <strong>square centimetre<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An 8 cm \u00d7 5 cm advertisement is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>40 sq cm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 10 cm \u00d7 10 cm advertisement is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>100 sq cm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 12 cm \u00d7 20 cm advertisement is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>240 sq cm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Square-centimetre measurement is widely used in Indian newspaper advertising. Government newspaper-rate documentation has also historically recognised square centimetres as a standard advertising unit where changing newspaper\/column dimensions make fixed column assumptions unreliable. (<a href=\"https:\/\/davp.nic.in\/Newspaper_Final_Report.pdf?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">DAVP<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some publishers may still use column-centimetre concepts operationally or for material specifications. For example, Dinamalar&#8217;s current tariff states that billing uses square centimetres while material is submitted in column-centimetre format. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So always read the selected publication&#8217;s rate\/specification carefully.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">10. What Is Column \u00d7 Centimetre?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Newspapers are built around columns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of allowing any arbitrary width, a publication may require the advertisement to occupy:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1 column<br>2 columns<br>3 columns<br>4 columns<\/strong>, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The height is then specified separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conceptually:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Column width \u00d7 height = advertising space<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">But the physical width of a column is <strong>not universal across all newspapers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why you should never tell your designer:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cMake it two columns.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">without also specifying <strong>which publication<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two columns in one newspaper may not have exactly the same physical width as two columns in another.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">11. Fixed Size vs Custom Size Newspaper Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another useful distinction is between <strong>fixed-size<\/strong> and <strong>custom-size<\/strong> advertisements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fixed-Size Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The newspaper defines a particular format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples can include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>quarter page<br>half page<br>full page<br>specific premium formats.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dimensions are predetermined for that publication\/product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Custom-Size Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The advertiser selects an allowed width and height within the newspaper&#8217;s specifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can provide more control over budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, instead of automatically purchasing a quarter page, an advertiser may find that a well-designed smaller display advertisement communicates the message perfectly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why <strong>size planning should come before creative production<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">12. What Newspaper Ad Size Should You Choose?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t start with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWhat is the biggest ad I can afford?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Start with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cWhat does the reader need to notice and understand?\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Consider six things.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Objective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are you trying to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>generate enquiries, announce something, recruit people, sell property, build awareness or communicate a legal\/public notice?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different objectives require different space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Amount of Information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A simple rental requirement may need very little space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A real-estate launch with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>project image + location + configurations + price communication + amenities + RERA information + branding<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">may require substantially more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Visual Requirement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your advertisement needs a photograph, product image, project rendering or strong brand identity, classified text is unlikely to be sufficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The right publication and edition can matter more than simply increasing the ad size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Budget<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A smaller advertisement with excellent hierarchy can sometimes be more efficient than a larger advertisement with weak communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Frequency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>smaller advertisement \u00d7 multiple insertions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">may suit the campaign better than:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>one very large advertisement.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is no universal answer. It depends on the objective.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">13. Newspaper Ad Size by Requirement<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Matrimonial Advertisement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A straightforward matrimonial requirement can often begin with <strong>classified text<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose classified display when you need stronger visibility, structured presentation or permitted visual elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The correct choice depends on publication\/category rules and the amount of information.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Property Advertisement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For an individual property sale or rental:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>classified text or classified display<\/strong> may be sufficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a builder\/project campaign:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>larger display advertising<\/strong> may be appropriate because photography, location, project information and branding need more space.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Recruitment Advertisement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A single vacancy may require only a compact advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A large recruitment drive with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>multiple positions + qualifications + locations + application instructions + employer branding<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">may require a larger classified display or display advertisement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Public Notice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here, <strong>readability and required information come first<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t reduce the advertisement so much that mandatory matter becomes difficult to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where a legal, institutional or statutory requirement applies, confirm the required publication, content and format before booking.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Retail or Brand Campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retail and brand campaigns usually need stronger visual communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The size should accommodate:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>headline + product\/service + key proposition + branding + response information<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">without making the design crowded.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">14. Does a Bigger Newspaper Ad Always Get Better Response?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Size can improve visibility, but response depends on several factors:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>right newspaper<br>right audience<br>right edition<br>right category<br>right publication date<br>clear message<br>strong creative<br>useful offer\/proposition<br>easy response method.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A large advertisement cannot compensate for poor targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, an extremely small advertisement cannot communicate effectively if the reader needs too much information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>maximum size.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>the right amount of space for the communication job.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">15. Newspaper Ad Artwork Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the size is confirmed, the artwork itself matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before sending a newspaper advertisement for publication, check:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Correct Physical Dimensions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prepare the artwork at the <strong>final publication-approved size<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t design a random proportion and expect the newspaper to resize it perfectly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Image Resolution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Images intended for newspaper production should normally be prepared at suitable print resolution. Book4Ad&#8217;s production workflow generally targets <strong>300 dpi artwork<\/strong> where appropriate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Colour Mode<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For colour newspaper advertisements, final production artwork should follow the publication&#8217;s required print specification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, current Times of India production specifications listed by Specle call for <strong>CMYK<\/strong> and identify <strong>PDF\/X-1a:2001<\/strong> as the PDF standard. (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different publications may specify different production requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Text Size<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t squeeze too much copy into a small advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If reducing the ad size makes important text difficult to read, either:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>reduce the content or increase the space.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Logos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the original approved logo asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Never stretch, redraw or use a low-quality screenshot of a logo in production artwork.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Proof<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>names<br>phone numbers<br>dates<br>addresses<br>prices<br>legal numbers<br>spelling<br>dimensions<br>colour<br>images<br>contact information<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">before approving publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small error in a print advertisement cannot be corrected after the newspaper has been printed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">16. A Simple Size-Planning Example<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose a local business initially asks for:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cGive me a quarter-page ad.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Before choosing the size, ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are we advertising?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose the actual requirement contains only:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>business name<\/li>\n\n\n\n<li>one strong headline<\/li>\n\n\n\n<li>one product photograph<\/li>\n\n\n\n<li>three benefits<\/li>\n\n\n\n<li>address<\/li>\n\n\n\n<li>phone number<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A professionally designed custom-sized display advertisement might communicate this perfectly without needing a quarter page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now imagine another advertiser needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>project photograph<\/li>\n\n\n\n<li>location map<\/li>\n\n\n\n<li>multiple configurations<\/li>\n\n\n\n<li>pricing<\/li>\n\n\n\n<li>amenities<\/li>\n\n\n\n<li>statutory information<\/li>\n\n\n\n<li>developer branding<\/li>\n\n\n\n<li>contact details<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to squeeze that into a very small advertisement would damage readability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content requirement should influence size\u2014not habit.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">17. Before You Finalise a Newspaper Ad Size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use this simple sequence:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Choose the advertising objective<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Choose the newspaper and edition<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Choose classified text, classified display or display<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Confirm permitted dimensions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Compare the cost<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Prepare artwork at the confirmed size<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Preflight and approve<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2193<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Publish<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This avoids one of the most common newspaper-advertising mistakes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>designing first and checking the publication specification later.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the standard newspaper ad size?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no single standard advertising size that applies to every Indian newspaper. Publications use different page dimensions, column structures and advertising products. Always verify the selected newspaper&#8217;s current specification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a quarter-page newspaper ad size?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It varies by publication. As one real-world reference, current Times of India specifications list a quarter page at <strong>160 \u00d7 250 mm (16 \u00d7 25 cm)<\/strong>. (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a half-page newspaper ad size?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Half-page advertisements can be horizontal or vertical, and dimensions vary by publication. TOI currently lists its horizontal half page at <strong>329 \u00d7 250 mm<\/strong>. (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4ad.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a full-page newspaper ad size?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on the publication. TOI&#8217;s current listed full-page specification is <strong>329 \u00d7 525 mm<\/strong>. This should not be treated as the universal size for every Indian newspaper. (<a href=\"https:\/\/specle.net\/in\/times-internet-limited\/the-times-of-india?utm_source=book4a.com\" target=\"_blank\" rel=\"noreferrer noopener\">Specle<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What size is a classified newspaper ad?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Classified text ads are often charged according to lines, words or characters rather than a physical centimetre dimension. Classified display advertisements use physical dimensions based on the publication&#8217;s column structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I calculate newspaper ad size in square centimetres?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Multiply:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>width in cm \u00d7 height in cm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 cm \u00d7 5 cm = 40 sq cm.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is classified display the same as display advertising?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Classified display appears within classified advertising sections\/categories and usually follows specific column\/size rules. Main display advertising provides broader creative and placement possibilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I design the advertisement before choosing the newspaper?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preferably not. First choose the newspaper, edition and advertising format and confirm its dimensions. Then create the final artwork to the accepted specification.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Right Newspaper Ad Size Is the Size Your Message Needs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Newspaper advertising isn&#8217;t simply a choice between <strong>small, quarter page, half page and full page<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right decision combines:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience + Publication + Edition + Format + Message + Size + Frequency + Budget.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small, clearly written advertisement placed in the right publication can be more useful than a large advertisement shown to the wrong audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And a large advertisement becomes worthwhile when the communication genuinely requires the additional space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So before asking:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cHow big should my newspaper ad be?\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">start with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cWhat must the reader see, understand and do?\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Then choose the publication and advertising format, confirm the accepted dimensions, and build the creative around that requirement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a newspaper ad size looks simple until you actually start planning the advertisement. Should you choose a classified text ad, a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[305],"tags":[317,318,320,315,316,319],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newspaper-advertising","tag-classified-ad-size","tag-classified-display-ad-size","tag-newspaper-ad-size-in-cm","tag-newspaper-ad-sizes","tag-newspaper-advertisement-size","tag-newspaper-display-ad-sizes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newspaper Ad Sizes in India: Classified &amp; 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